Ngakhale kuti anthu owerengera matekinoloje akhalapo kwa nthawi yayitali, si onse ogulitsa amawagwiritsa ntchito mokwanira.M'malo mwake, eni ake ambiri samawona nkomwe ngati chofunikira - ndipo pochita izi, amadzudzula masitolo awo kukhala osachita bwino kuposa momwe angathere.
Zowonadi, kukhala ndi kauntala ya anthu ndikofunikira kwa ogulitsa kukula kulikonse, koma ndikofunikira makamaka kwa mabizinesi ang'onoang'ono omwe alibe phindu losanthula deta kuchokera m'malo ambiri popanga zisankho zofunika.Mukagwiritsidwa ntchito mwanzeru, kauntala ya anthu imatha kuumba bizinesi yanu m'njira zambiri osati kungopereka zidziwitso zamayendedwe apazi.
Pansipa, tikuwona phindu lalikulu la anthu owerengera mayankho komanso momwe mungagwiritsire ntchito deta yamayendedwe apapazi kuti mutengere bizinesi yanu pamlingo wina.
Dashboard
Dinani apa kuti mudziwe momwe anthu omwe amawerengera yankho ngati angakuthandizireni kumvetsetsa zamayendedwe amapazi anu komanso momwe mungawagwiritsire ntchito kupanga zisankho zopindulitsa kwambiri zamabizinesi.
1. Amapereka chidziwitso pamayendedwe a kasitomala
Ngati mukufuna kumvetsetsa zambiri za makasitomala anu popanda kuwononga nthawi ndi ndalama zambiri, kauntala ya anthu ndiye yankho labwino kwambiri pabizinesi yanu.
Chitseko chothandizira bajeti chomwe chimayikidwa pafupi ndi khomo la sitolo yanu chidzakupatsani zambiri zokhudzana ndi makasitomala angati omwe amalowa m'sitolo yanu masiku enieni a sabata komanso nthawi zomwe mumakhala nazo.
Kusanthula kuchuluka kwamayendedwe apazi kumakupatsani mwayi wowona bizinesi yanu mwanjira ina—makasitomala.Mwachitsanzo, mutha kupeza kuti kuchuluka kwa magalimoto m'masitolo anu kumakhalabe kosasunthika mkati mwa sabata koma kumakwera kumapeto kwa sabata, kapena mutha kupeza kuti mumakhala ndi alendo ambiri masana kuposa masana.
Pokhala ndi chidziwitsochi, mutha kusintha zinthu zofunika kwambiri monga kubwereketsa antchito owonjezera kapena kusintha maola ogwiritsira ntchito sitolo yanu.
2. Kumakuthandizani kukhathamiritsa ndondomeko ya antchito
Ponena za ogwira ntchito m'sitolo, mameneja ambiri ogulitsa amadziwa kuti kukonza antchito kumaphatikizapo kusamala bwino: Simukufuna kukhala ndi anthu ochepa kapena ochuluka pansi nthawi iliyonse.Ngati mukuvutika kuti muzitha kuyang'anira nthawi yanu ya sabata kapena mwezi uliwonse, kauntala yamakasitomala ikhoza kukhala chithandizo chomwe mukufuna.
Pogwiritsa ntchito kauntala ya pakhomo kuti muyese kuchuluka kwa magalimoto m'sitolo, mumatha kuona nthawi ndi masiku otanganidwa kwambiri, kuonetsetsa kuti muli ndi antchito okwanira kuti athandize makasitomala panthawi imeneyo.Mosiyana ndi zimenezi, mungagwiritse ntchito deta yamagalimoto kuti mudziwe pamene muli ndi alendo ochepa kwambiri m'sitolo, ndiyeno konzekerani antchito omwe akuyenera kukhalapo panthawiyo.
3. Kumakuthandizani kuyeza kutembenuka kwamakasitomala mitengo
Ngati mukufuna kuyeza mitengo yotembenuka - kapena kuchuluka kwa ogula omwe amagula pakati pa makasitomala onse omwe amalowa m'sitolo yanu tsiku lomwe laperekedwa - kauntala yamakasitomala ndiyofunikira kwambiri pabizinesi yanu.Kupatula apo, ngati simukudziwa kuti ndi anthu angati omwe amalowa m'sitolo yanu, mungadziwe bwanji kuti ndi anthu angati omwe adagula?
Nkhani yabwino ndiyakuti mutha kuphatikiza kauntala yapakhomo ndi zida zanu zogulitsa (POS) kuti muwonetse mitengo yosinthira makasitomala munjira yosavuta kuwerenga.Ngati manambala anu otembenuka ndi otsika, mutha kuchitapo kanthu kuti muwongolere bizinesi yanu yogulitsa, kaya ndikuyang'ana kwambiri kusankha kwamalonda, mitengo, mawonekedwe a sitolo, kapena ntchito zamakasitomala.
4. Kumakuthandizani kuyeza ndi kukonza zoyesayesa zamalonda
Kaya mumasankha kulimbikitsa malonda anu kapena malonda anu kudzera pa malonda a pa intaneti, malonda a TV kapena pawailesi, kapena kusindikiza malonda m'manyuzipepala ndi m'magazini, mudzafuna kudziwa momwe malonda anu adapindulira.Mwachizoloŵezi, oyang'anira ogulitsa amaganizira kwambiri kuchuluka kwa malonda kuti awone momwe ntchito zawo zimagwirira ntchito, koma chifukwa cha kukwera kwa anthu omwe amawerengera mayankho, kugulitsa sikulinso njira yokhayo yoyezera kupambana kwa malonda.
Pogwiritsa ntchito zidziwitso zamagalimoto am'sitolo ndi ziwerengero zanu zogulitsa, mutha kumvetsetsa bwino momwe makasitomala amawonera kampeni yanu yotsatsa.Kodi jingle yosangalatsa ya pa TV imabweretsa anthu ambiri m'sitolo yanu, ngakhale onse sagula?Kukhala ndi kauntala yamakasitomala kudzakuthandizani kuyankha mafunso ngati awa molondola kwambiri kusiyana ndi kuyang'ana pa malonda okha.
Ngakhale mutakhala ogulitsa ang'onoang'ono osawonetsa zambiri pawailesi yakanema, kauntala ya zitseko imatha kukuthandizani kudziwa momwe mawindo anu amawonekera, chinthu chofunikira kwambiri pakutsatsa kwa njerwa ndi matope.Ngati muwona kuti mawonekedwe enaake amakopa makasitomala ambiri, mutha kuchita zambiri zomwe zimagwirizana ndi omvera anu kuti azikhala ndi chidwi ndi sitolo yanu.
5. Imakulolani kuti mumvetsetse momwe zinthu zakunja zimakhudzira bizinesi yanu
Kauntala ya anthu sikungothandiza kuwerengera manambala a alendo atsiku ndi tsiku;itha kukhalanso chida chofunikira pakumvetsetsa zochitika zazikulu zomwe zimakhudza bizinesi yanu.Mukamasonkhanitsa zambiri zamagalimoto m'masitolo, mutha kuwona bwino zomwe zimakhudza bizinesi yanu zomwe simungathe kuzilamulira.
Tinene kuti mukhala ndi sabata yanyengo ndipo mupeza kuti ndi anthu ochepa omwe amachezera sitolo yanu m'masiku asanu ndi awiriwo - mutha kusankha kugulitsa pa intaneti kuti muchepetse zomwe mwataya.Kapena, ngati muwona kuti chochitika china mtawuni yanu chimabweretsa makasitomala ambiri m'sitolo yanu chaka ndi chaka, mutha kukulitsa zotsatsa zanu zisanachitike kuti muwonjezere phindu lanu panthawi yachidule.
6. Kumakupatsani mwayi wokonzekeratu
Kuti mumange pamfundo yomwe ili pamwambapa, kauntala yamakasitomala ikhoza kukhala chida chofunikira pokonzekera bizinesi yanu yogulitsa.Ngati mumadziwa kuti nthawi yochuluka bwanji, masiku, ngakhale masabata, mungathe kukonzekera pasadakhale kuti nthawizo zikhale zopanda nkhawa momwe mungathere kwa inu ndi makasitomala anu.
Tiyerekeze kuti muli ndi sitolo yomwe imakhala yotanganidwa kwambiri patchuthi chaka chilichonse.Powunika kuchuluka kwa magalimoto pamapazi, mutha kudziwa nthawi yomwe makasitomala ayamba kugula patchuthi - ngati sitolo yanu iyamba kukopa alendo ambiri kumapeto kwa Novembala, ndiye kuti muyenera kukulitsa zomwe mwapeza, ogwira nawo ntchito, ndi malonda anu kale kwambiri. kuposa pamenepo kuti muwonetsetse kuti muli ndi katundu wambiri komanso otanganidwa kwambiri pasanapite nthawi ya tchuthi.
7. Imakulolani kuti muwunikire ndi kufananiza magwiridwe antchito m'masitolo angapo
Ngati mumayendetsa bizinesi yokhala ndi malo opitilira amodzi, chowerengera chamayendedwe apapazi ndichofunika kwambiri kuti muchite bwino kuposa momwe mungaganizire.Ngakhale kuti ogulitsa omwe ali ndi sitolo imodzi yokha amagwiritsa ntchito anthu owerengera njira kuti apindule kwambiri ndi sitolo imodzi, omwe amayendetsa masitolo ambiri ali ndi mwayi woyerekeza deta yamapazi kuchokera kumadera ambiri kuti adziwe madera omwe akuwongolera mofulumira kwambiri.
Dashboard - Ma Conversion Rates
Ndi zowerengera za anthu zophatikizidwa mudongosolo lanu la POS m'malo angapo, mutha kupeza zidziwitso zofunikira monga kuchuluka kwa magalimoto m'sitolo, mitengo yosinthira, mtengo wapakati, ndi malonda onse.Poyerekeza izi, mutha kuwona kuti ndi masitolo ati omwe akuyenda bwino komanso omwe akuyenda bwino-mutha kuyesa kugwiritsa ntchito zinthu zomwe zikuyenda bwino m'masitolo anu omwe akuyenda bwino m'malo anu ena.
8. Imadziwitsa zisankho zakukulitsa bizinesi yanu
Tiyerekeze kuti muli ndi ogulitsa m'modzi kapena angapo ochita bwino, ndipo mukuyang'ana kuti mukulitse malo atsopano.Apa, kuchuluka kwa magalimoto pamapazi kumatha kukuthandizaninso kupanga chisankho choyenera pabizinesi yanu.
Posanthula kuchuluka kwa magalimoto oyenda pansi komanso kutembenuka kwamakasitomala kuchokera m'masitolo omwe mulipo kale, mutha kukhazikitsa ma benchmark abizinesi yamtsogolo ndikuwunika ngati mwayi watsopano womwe mwapeza uli woyenera kwa inu.
Mwachitsanzo, mutha kufananiza kuchuluka kwa magalimoto mumsewu kuchokera kumalo atsopano kuti muwone ngati angakupatseni kuchuluka kwaphazi komwe kumafanana ndi malo ogulitsira ena.Izi zitha kutanthawuza kusiyana pakati pa kutsegula malo anu atsopano pamalo ogulitsira ndi pakati pa mzinda - chisankho chomwe chingakhale ndi zotsatira zokhalitsa pamakampani anu.
Nthawi yotumiza: Jan-28-2023