Kodi Zolemba Zamagetsi Zamagetsi Zimathandiza Bwanji Kugulitsa kwa Ogulitsa ndi Kukulitsa Chidziwitso cha Makasitomala pa Zogula?

Pali ogulitsa ena omwe amagwiritsa ntchito Electronic Shelf Labels (ESL) akhala akuthandizira ziwerengero zawo zogulitsa m'zaka zaposachedwa. Ogulitsa ambiri afufuza kafukufuku wokhutiritsa makasitomala m'masitolo ogulitsa. Zotsatira zake n'zakuti makasitomala akukwaniritsa zomwe zakonzedwa m'mashelefu chifukwa akuwona kuti katunduyu ndi wapamwamba kwambiri ndipo ndi wodalirika kuposa ena m'masitolo ang'onoang'ono okhala ndi mapepala amitengo ndi bolodi lolembera lopangidwa ndi manja.

N’chifukwa chiyani ogulitsa ena monga masitolo ogulitsa zinthu zamagetsi ndi masitolo ogulitsa zodzoladzola amaganizira kugwiritsa ntchito ESL?

Kale, anthu ambiri amafuna kupita m'masitolo kukagula zinthu. Masiku ano, achinyamata amafuna kugula zinthu pa intaneti chifukwa kugula pa intaneti n'kosavuta komanso kotsika mtengo. Pamene kusintha kwa malonda kukukulirakulira m'masitolo ogulitsa monga masitolo ogulitsa zinthu zamagetsi ndi masitolo odzola, akutsatira njira yatsopano yopezera kusintha kwa malonda. Motero, ogulitsa ena azindikira kuti ESL ingawathandize kupanga chithunzi chabwino pagulu komanso kuwathandiza kuyang'anira mitengo m'masitolo ogulitsa zinthu nthawi yeniyeni.

Chifukwa chiyani kusanthula kwa kubweza ndalama (ROI) kwa chilengezo cha ESL ndikofunikira kwa ogulitsa?

Ngakhale kuti ndalama zoyamba za ESL zingadye gawo lina la bajeti kwa ogulitsa makamaka m'masitolo akuluakulu, ogulitsa ambiri amatsatira ESL mosazengereza ataphunzira zambiri za ESL ndikuwona lipoti la kusanthula kwa ROI kuchokera kwa akatswiri aluso mumakampani ogulitsa. Ogulitsa akuwonetsa kuti akhoza kubweza ndalama za ESL mkati mwa zaka ziwiri. Makamaka, masitolo akuluakulu ena monga Walmart omwe ali ndi masitolo opitilira 2300 adzafika poyambira ndalama za ESL mwachangu chifukwa amatha kusunga ndalama zambiri zogwirira ntchito komanso ndalama zogwirira ntchito nthawi yayitali ya bizinesi yawo.